Starting
an online business is much easier than promoting or marketing that
business. Yeah. Not everyone can efficiently market their brand or
service. It needs some knowledge and investment too. Here in this
blog, I would like to write some valuable methods to market your
classifieds website. Lets see the points.
- It is much important to create the attractive logo and tag line for your classifieds site, it is vital part of your brand promotion. If you know basic design, you can create your own logo or just assign this task to freelance logo designers or some other company's logo design services. It never cost more than your budget.
- You can use free online press release service to let the users know about your service and new classifieds business. If you are having enough budget, then you can also go with paid press release services.
- Third important point is Forums and online communities. You must choose online marketing, SEO, SEM related forum threads to announce your new classifieds site. Such kind of forums are the place where you can find more marketing people looking for new classifieds sites to list their brand. Most of the forums never charge you any cost, but do follow the forum rules.
- PPC – Pay per click advertisement is the next thing that you can try. You can use Google cpc adwords campaign to get relevant traffic and clients to your site. Many of the competitors for classifieds site are now using this method. It is not necessary to use Google adword, there are few third party companies also offering their better cpc services, surf them and contact them.
- Banner Advertisement – It is little bit costly. But definitely bring you better ROI. Choose the sites that you going to bring ads wisely. Get their last 3 months traffic reports before committed with them for ads. Also check their site's page rank and alexa rank.
- Social Media – The better you involve, The better you get. Join business, marketing, SEO related social media groups. Let them know about your new classifieds site. Facebook and Twitter should be your main target. It will bring you some valuable traffic. It is absolutely free, but you need to follow the group rules. Or else you may be penalized.
- SEO – Search engine optimization. You can try with SEO methods to get organic free search traffic from search engines like yahoo, Google, and bing. But it will takes minimum 3 months period and need more efforts. Once you reached first SERP page on Google, it will continuously send traffic.
These
are the major steps that you need to follow to increase your
classifieds website traffic and business. But before all this market
strategies, you need to be careful about selecting best classifieds software in the market.