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Marketing
– Powerful term to control your business depends on how you are using
it. There are plenty of marketing methods available to promote your
brand and business. For that you need to be aware of consumer study,
their needs and how to reach them in cost-effective way. Here I
would like to share most effective way of marketing tips for 2013.
Go
with Creative Website, No more usual websites:
I
know, most of you having your own business website. But some of you
will definitely have good amount of traffic and sales and some of you
are not. How your site appears to your client, means a lot to them.
It will create, your brand exposure, reputation and trusty
worthiness. So it is much important to create an interactive and
intuitive web design for your business. Say, “Good Bye” to
blank static sites or landing pages to your business. A sites without
proper multi media properties will let your visitor feel bore. Add
more videos, images, gallery, discussion section and so on.
Content
is King, Always:
Content
for marketing becomes more vital part now, especially after the panda
algorithm update of Google, It gives most important to the sites in
SERP which has quality, fresh content. You need to focus your
visitors by offering them useful stuffs, tutorials, blogs, how to
article, tips and so on. It will let them stay on your web page for
longer time and don't forget to share your useful contents on social
media too. Do provide required level of content to each page of
website, thin or duplicate content pages will get penalized by
Google. Google has even started rating for content quality in the
aspect of grammar, so write bug free content for your marketing
purpose.
Learn
SEO and Understand Google:
If
you are even not into SEO industry, you need to learn it. Without
knowing basics of SEO, you cant move to next step. If you can afford,
hire SEO services company. Also follow regularly the Google
updates and its algorithm changes. Google is the first visitor to
your site, design your site and make your content for Google, then to
your visitors. SEO is becoming more complicated since Google is
working on multiple algorithm to refine the search results. So think
out of the box.
Build
Your Website Mobile Friendly:
Number
of mobiles users are being increased every year and people who uses
mobile for Internet purpose also increased. It is not important to
create a website for your business, Make it also compatible to all
mobile devices. You need to use responsive web design and themes to
make your website fit to all kind of mobile devices. There are plenty
of free wordpress themes available which supports responsive designs.
If you are willing to make your business in wordpress, then go with
those free responsive wordpress themes.